PERSONAL INFORMATION WE COLLECT
We collect personal information from you in a various ways when you interact with Fortune Pet Mart, both in stores and online. Some examples are when you:
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
Additionally when you make a purchase or attempt to make a purchase through the Site or purchase or attempt to make a purchase in the Store, participate in our loyalty programs or otherwise contact or interact with us , we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, phone number, business or organizational information, information about your purchases, pet information including age or gender, photographs, location and/or communications preferences. We refer to this information as “Order Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site or in the Store purchase (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Lightspeed to power our Cloud based Point of Sale system and online store. You can read more about how Lightspeed uses your Personal Information here: https://www.lightspeedhq.com/privacy-policy/. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
MOBILE PROMOTIONAL OFFERS
With your consent, we may send you marketing via text message to the mobile phone number you provided to Fortune Pet Mart. Standard data and message rates will apply. If you no longer wish to receive mobile alerts from us, you can contact us using the information listed in the “Contact Us” section below
DATA RETENTION AND DATA SECURITY
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We take all reasonable steps to safeguard your Personal Information. Whether you are shopping online, or in our store, we use reasonable security measures to protect the confidentiality of your personal information. But please be aware that security cannot be totally guaranteed. You should exercise discretion in what information you disclose and/or transmit online. Fortune Pet Mart cannot guarantee that information sent over the Internet is fully secure. The transmitted information may be intercepted by other.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:
345 Douro Street, Unit B, Stratford, ON, N5A 3S8, Canada